I LOVE LIPSTICK
A BIT ABOUT ME
I love lipstick.
This love of lipstick is definitely a Latina thing. In the 90s, Latina Magazine stated that Latinas apply lipstick 8X a day.
That’s it?? No way.
Wonder who was in that focus group??
Definitely not Nuyoricans.
It has been proven that lipstick is recession proof. If women want a “pick me up” item, it is always lipstick. This is so serious that the beauty industry coined a term, “the lipstick effect.”
Fancy, I know.
For Latinas, lipstick runs deeper than an affordable luxury item. It is in our genes, our female bonding, our memories. When I was a little girl, I knew my Dad was soon arriving from work when I saw my mother apply a fresh coat of lipstick and smile in the mirror. When I got sick, my mother told me to “not look sick” and “don’t let people know you are sick.” How do I do that? “Put lipstick on, you will feel better.” At my wedding, my girlfriend Linda did frequent lipstick checks to make sure I was straight for all of those pictures. I still thank her to this day.
My circle of Latina friends, from High School to the Mom Squad, have similar stories.
While I understand that this reflects our
culture and our mothers unlocking the
mysteries of living Latina, I feel that my deep relationship with makeup reflects each
chapter of my life. I felt super sexy in that new, Mac matte red lipstick in college.
I bonded and felt empowered with my roommate as we shared the new “wicked” nail polish that was not quite black.
I am now learning everything about
collagen products which have been referred to as the new fountain of youth.
When times are rough, my non-Latina friends go to therapy. I rush to the makeup counter. I still hold close that nude eye shadow palette that got me through.
As a rule, I always seek advice from other sage Latinas on the “new thing.” Right now, I am loving everything (and I mean everything) from Clarins.
While I am a ranking member of the make-up mafia, I have been searching for la cosa nostra that features Latina beauty beyond make-up.
And I found nothing.
So here it is.
Anchored by my favorite make up product and driven by the dynamic Latinas that I know and those I wish to know more about.
Welcome to Latinas Love Lipstick.
Let’s be friends.